This is a working draft. Sections marked with a placeholder still need input from woople before this page is final. It is not legal advice.
In these terms, the following words have the meanings set out below.
Account means the registered account a customer creates to access and use the platform.
Agency customer means a customer using the platform to manage content for one or more third-party clients under a multi-brand or agency arrangement.
Brand Brain means the workspace-scoped structured context built by woople from the customer's brand materials, rules, and review feedback.
Brand setup fee means the one-time fee charged per brand for enterprise customers at onboarding.
Credits means the usage units allocated under a plan or purchased as top-up packs, consumed when generating content.
Customer means the business entity or individual who registers for an account and accepts these terms.
Customer data means content, website data, and materials the customer submits to or makes accessible through the platform.
Enterprise plan means the sales-led subscription tier described in section 5.2.
Generated content means blog posts, social content, product descriptions, briefs, and other content produced by the platform on the customer's instruction.
Order form means a written agreement (including an agreement completed through the platform's checkout flow) specifying the terms of an enterprise customer's subscription.
Platform means the woople software platform, including the Brain, content generation tools, the dashboard, and all related services.
SME plan means the self-serve subscription tier described in section 5.1.
Sub-processors means third-party service providers engaged by woople to process data in connection with delivering the platform.
woople is an AI-powered content platform for businesses. The core features are:
The Brain. When a customer activates the Brain, woople accesses the customer's nominated website to build structured brand context within that customer's workspace. The Brand Brain guides later content for the same brand using the customer's voice, tone, positioning, rules, and review feedback.
Content generation. The platform uses the customer's Brand Brain, brand-approved reference material, and third-party AI infrastructure to generate blog posts, social content, product descriptions, campaign briefs, and other content types depending on the customer's plan.
Content export. Generated content is made available for the customer's review, editing, and export through the platform dashboard. woople does not publish content on the customer's behalf.
What woople does not do. The platform generates content for the customer's review. It does not guarantee that generated content is accurate, factually correct, or free from errors. The customer must review all generated content before publication. See section 13 for accuracy disclaimers.
3.1 Business use only. The platform is for use by businesses and individuals acting in the course of a business, trade, or profession.
3.2 Authority to bind. The person accepting these terms warrants they have authority to bind the entity on whose behalf they are acting.
3.3 Account security. The customer is responsible for maintaining the confidentiality of their account credentials and for all activity under their account. Unauthorised access must be reported to hello@woople.ai promptly.
3.4 Accurate information. The customer must provide accurate registration information and keep it up to date.
3.5 Age. The customer must be at least 18 years old.
Pending a product decision. A self-serve trial and self-serve billing are not live yet. This section describes the intended shape and applies once self-serve plans are made available.
4.1 Trial period. When self-serve plans are available, woople intends to offer a 7-day free trial for new SME plan customers. The trial begins on the date of account registration and ends on the earlier of: (a) 7 days after registration; or (b) the customer upgrading to a paid plan.
4.2 Trial limitations. During the trial, the customer may generate up to 2 blog posts. No payment card is required. Trial credits do not roll over to a paid plan.
4.3 End of trial. At the end of the trial, access will be suspended unless the customer activates a paid plan. Generated content from the trial remains accessible for 7 days after the trial ends, after which it may be deleted.
4.4 Enterprise customers. No trial or pilot period is offered for enterprise plans. The trial described above applies only to standard self-serve plans. Enterprise engagements, including pricing, are governed entirely by the customer's individual contract or order form with woople.
woople offers self-serve and enterprise subscription plans. Current plan options, pricing, and credit allocations for self-serve customers are published on the woople pricing page at https://woople.ai/pricing. Enterprise pricing is set by individual contract and is not published on the pricing page. Enterprise customers are quoted individually and their fees, credit allocations, and any other commercial terms are set out in the applicable order form.
woople may update its published pricing from time to time. Changes to published pricing will be notified to existing customers with reasonable advance notice and will not take effect until the next renewal period. For enterprise customers, fees are as agreed in the order form and may only be varied by a written amendment signed by both parties.
The platform uses a credit system to measure usage. Credits are allocated to the customer's account based on their plan and are consumed when content is generated through the platform. Current credit allocations per plan and the credit cost of each content type are published on the woople pricing page and in the platform dashboard.
woople may adjust credit allocations and credit costs from time to time on reasonable notice. Adjustments will not apply retrospectively within a current billing period.
Subscriptions are billed in the currency set out on the pricing page or in the applicable order form. Payments are processed through our third-party payment provider. Monthly subscriptions renew automatically on the same date each month. Annual subscriptions are billed upfront in full and renew automatically unless cancelled before the renewal date. The customer will receive reasonable notice before each renewal.
Any one-time onboarding or setup fees are charged at the time of onboarding and are non-refundable once woople has commenced the relevant work.
Fees are exclusive of any applicable taxes, levies, or duties. Where required by law in the customer's jurisdiction, applicable taxes will be added to invoices. The customer is responsible for any taxes applicable to their purchase under the laws of their jurisdiction. Mooning Agency Pty Ltd (ABN 20 656 190 608) is registered for Goods and Services Tax (GST) in Australia; Australian customers will be issued tax invoices in accordance with Australian law.
woople may update published pricing from time to time with reasonable advance notice to existing customers. If the customer does not cancel before the notice period expires, the new price applies at the next renewal.
If a payment fails, woople will notify the customer and reattempt collection. If payment is not received within 7 days, woople may suspend access until payment is received.
Subscription fees are non-refundable for unused time within a billing period. Annual subscribers who cancel mid-term are not entitled to a refund for remaining months unless required by law. Nothing in this section limits any rights the customer may have under applicable consumer protection law that cannot lawfully be excluded.
6.1 Customer authorisation. By activating the Brain and nominating a website, the customer authorises woople to access that website's content to build and calibrate their Brand Brain.
6.2 Customer warranty. By activating the Brain, the customer warrants that: (a) they own or have the right to authorise woople to access and process all content on each nominated website; (b) the nominated website does not contain content that infringes any third party's intellectual property rights to the customer's knowledge; and (c) they have the authority to grant woople the access rights described in these terms.
6.3 Brand Brain ownership and licence. The Brand Brain platform technology and architecture are owned by Mooning Agency Pty Ltd. During an active paid subscription, the customer may use the workspace-scoped structured context created from its own brand materials. woople will not use that customer's Brand Brain as another customer's Brand Brain or to generate content for another customer.
6.4 Your brand information is always yours. The customer retains full ownership of their brand information: their voice, tone, positioning, website content, rules, review feedback, and other customer data used to build the Brand Brain. That information belongs to the customer regardless of whether their subscription is active. On termination, the customer can export their brand information and generated content during the export window described in section 15.4. The underlying platform software, architecture, and methodology remain woople's proprietary technology.
6.5 Platform data collection scope. For the purpose of building and calibrating the customer's Brand Brain, woople accesses only the website(s) the customer expressly nominates. Separately, where the customer uses the platform's competitive or channel analysis features, the platform collects publicly available third-party content on the customer's instruction, as described in the Data Processing Agreement (section 2.3).
6.6 Platform improvement and AI processing. woople improves general output using a separate, research-fed corpus of general craft guidance. Customer-derived cross-workspace pattern aggregation is not enabled. Relevant customer content may be processed by configured AI providers only when a requested feature needs an AI response. The application does not call model-training or fine-tuning endpoints, and woople does not use one customer's Brand Brain as another customer's Brand Brain.
7.1 woople generates, the customer publishes. woople's role is to generate content drafts on the customer's instruction. woople does not review, approve, edit, or publish content on the customer's behalf. Everything the customer does with generated content after it leaves the platform, including reviewing it, editing it, approving it, and publishing it, is the customer's act alone. woople has no involvement in and no responsibility for any content once it is exported or published.
7.2 Assignment to customer. All generated content produced by the platform is assigned to the customer upon generation, to the fullest extent permitted by applicable law. The customer takes generated content as-is and subject to the disclaimers in this section.
7.3 Processing licence. The customer grants woople a non-exclusive, royalty-free licence to host, copy, and process generated content solely to operate the platform and provide requested features within the customer's workspace. This licence does not permit woople to use generated content to train a general-purpose AI model, populate another workspace's Brand Brain, or create customer-derived cross-workspace patterns.
7.4 AI output disclaimer. Generated content is produced by AI and carries inherent limitations that the customer accepts by using the platform:
woople does not warrant that generated content is accurate, complete, current, factually correct, legally compliant, or fit for any purpose. The customer is solely responsible for verifying all generated content before publication.
7.5 Review obligation as a condition of use. The customer must review and approve all generated content before publication. Publishing generated content without adequate review is a breach of these terms. woople is not liable for any loss, claim, damage, regulatory action, or third-party demand of any kind arising from the customer's publication of generated content, regardless of whether the customer reviewed it before publication.
7.6 No liability for published output. To the fullest extent permitted by law, woople excludes all liability for any consequence of generated content once it is published by the customer, including but not limited to: defamation claims, intellectual property infringement claims, consumer protection or misleading conduct claims, regulatory fines or penalties, reputational damage, and any loss suffered by the customer's customers or third parties as a result of published content. The customer indemnifies woople against any such claim, as further set out in section 9.4.
The customer must:
Agency customers must also:
9.1 No warranty of originality or copyright subsistence. Generated content is produced by AI systems trained on large datasets. woople does not warrant that generated content is original, that it does not resemble or reproduce third-party material, or that it is capable of copyright protection. The copyright status of AI-generated content is unsettled in most jurisdictions, including Australia and Hong Kong. The customer takes generated content on that basis and is solely responsible for assessing its IP status before publication.
9.2 No warranty of non-infringement. woople does not warrant that generated content is free from third-party intellectual property claims, including copyright, trade mark, or moral rights claims. The customer must review generated content before publication and seek independent advice if they are uncertain about the IP status of any output.
9.3 Image and asset generation. Where the platform generates images or other media assets using third-party AI tools or services, those outputs may be subject to the terms and limitations of the underlying tool or service. woople does not warrant that AI-generated images or assets are free from third-party IP claims or that they may be used for any particular commercial purpose. The customer is solely responsible for reviewing and clearing any such assets before commercial use.
9.4 Customer indemnity. The customer indemnifies woople and its officers, employees, contractors, and agents against any claim, loss, damage, cost, or liability (including reasonable legal costs) arising from or in connection with:
9.5 woople platform indemnity. woople will, at its cost, defend the customer against any third-party claim that the platform itself (excluding generated content and customer data) infringes that third party's intellectual property rights, and will pay any damages finally awarded against the customer in respect of such a claim, provided that the customer: (a) notifies woople promptly of the claim; (b) gives woople sole control of the defence and settlement; and (c) provides reasonable assistance to woople in defending the claim. This section sets out woople's entire liability and the customer's sole remedy in respect of any IP infringement claim relating to the platform.
10.1 woople's platform. The platform, including all underlying software, technology, systems (including the Brand Brain architecture), algorithms, and content created by woople, is owned by Mooning Agency Pty Ltd. Nothing in these terms transfers woople's intellectual property to the customer.
10.2 Customer data. The customer owns all customer data. The customer grants woople a non-exclusive licence to use, copy, and process customer data solely to deliver the platform. This licence ends when the subscription terminates, subject to the data retention obligations in section 14.
10.3 Brand Brain. woople owns the platform technology and architecture used to maintain the Brand Brain; the customer owns its brand information and customer data. During an active subscription, the customer may use its workspace-scoped Brand Brain. On termination, the customer may export its brand information and generated content during the export window in section 15.4, but does not receive the underlying platform software or architecture.
10.4 Generated content. As described in section 7.1, generated content is assigned to the customer on generation.
10.5 Feedback. If the customer provides feedback or suggestions about the platform, woople may use that feedback for any purpose without obligation or compensation.
Each party will keep the other's confidential information confidential and will not disclose it to third parties without prior written consent, except as required by law. This obligation does not apply to information that is publicly known, already known to the receiving party, independently developed, or required to be disclosed by law or court order.
Customer data is the customer's confidential information. woople's pricing, technology, systems, and business information are woople's confidential information.
12.1 Controller layer. For personal information woople collects about the customer's account holders and users, woople is the data controller. The woople Privacy Policy governs how woople handles that data.
12.2 Processor layer. For customer data that the customer submits to the platform and that woople processes on the customer's instruction, woople is the data processor. The woople Data Processing Agreement governs that relationship. By using the platform, the customer agrees to the terms of the Data Processing Agreement.
12.3 Sub-processors. woople engages third-party service providers, including AI infrastructure providers, hosting providers, and payment processors, to help deliver the platform. woople takes steps to ensure those providers handle customer data consistently with the obligations in the Data Processing Agreement. A current list of sub-processors is available on request by contacting hello@woople.ai, and is updated with 30 days' notice when material changes are made.
13.1 woople's warranty. woople warrants that the platform will materially perform as described under normal use. If the platform fails to do so, the customer must notify woople and allow a reasonable opportunity to remedy the failure.
13.2 No uptime warranty. woople does not warrant that the platform will be available without interruption or error. woople will use reasonable efforts to maintain availability and give advance notice of planned maintenance.
13.3 No accuracy warranty. Generated content is produced by AI and may contain errors, hallucinations, inaccuracies, omissions, invented citations, or statements that are false, outdated, or misleading. woople does not warrant that generated content is accurate, complete, truthful, current, fit for any particular purpose, legally compliant, or free from infringement of any third party's intellectual property rights. The customer accepts these limitations as a condition of using the platform. See section 7.4 for a full description of AI output limitations.
13.4 Not professional advice. Generated content does not constitute legal, financial, medical, or other professional advice. The customer must not publish generated content as professional advice, as regulated advice in any form, or in a context where readers might reasonably rely on it as such, without independent expert verification.
13.5 ACL savings. Nothing in this section limits any right or remedy the customer has under the Australian Consumer Law or other applicable law that cannot lawfully be excluded. Where the Australian Consumer Law applies and permits woople to limit its liability, woople's liability is limited (at woople's election) to: (a) re-supply of the services or the cost of re-supply; or (b) replacement or repair of goods or the cost of doing so.
14.1 Excluded losses. To the fullest extent permitted by law, woople is not liable for: (a) loss of profit, revenue, or anticipated savings; (b) loss of data; (c) loss of goodwill or reputation; (d) indirect, special, incidental, or consequential loss; (e) any loss arising from the content, accuracy, or consequences of generated content, whether or not the customer reviewed it before publication; or (f) any claim by a third party arising from the customer's publication or use of generated content.
14.2 Liability cap. To the fullest extent permitted by law, woople's total liability in connection with these terms and the platform is limited to the total fees paid by the customer in the 12 months immediately preceding the event giving rise to the claim.
14.3 ACL savings. Nothing in this section excludes or limits any liability that cannot lawfully be excluded or limited under the Australian Consumer Law or other applicable law.
15.1 Cancellation by the customer. The customer may cancel their subscription at any time by contacting hello@woople.ai (and, when available, through the platform dashboard). Cancellation takes effect at the end of the current billing period.
15.2 Termination by woople. woople may suspend or terminate the customer's account: (a) immediately, for serious breach of these terms or the Acceptable Use Policy; (b) on 7 days' written notice, for other material breach not remedied within that notice period; or (c) on 7 days' written notice, for non-payment of fees.
15.3 Annual subscriptions. Annual subscribers who cancel mid-term are not entitled to a refund for remaining months unless required by law.
15.4 Export window. Following cancellation or termination, the customer's account will remain accessible for 30 days to export brand information and generated content. After the export window closes, generated content will be deleted. Exported content will be in woople's standard export format and will not include the underlying platform software or architecture.
15.5 Brand Brain deletion. The customer's workspace-scoped Brand Brain data will be deleted within 90 days of the end of the subscription. The customer may export its brand information as described in section 15.4 but will not receive the underlying platform software or architecture.
15.6 Survival. Sections 9, 10, 12, 13, 15, and 16 survive termination.
These terms are governed by the laws of Victoria, Australia. The parties submit to the non-exclusive jurisdiction of the courts of Victoria, Australia. Before commencing formal dispute resolution, the parties will attempt to resolve any dispute by negotiation within 30 days of written notice.
Customers outside that jurisdiction accept these terms and agree to that governing law as a condition of accessing the platform.
17.1 Entire agreement. These terms, together with the Privacy Policy, Data Processing Agreement, and Acceptable Use Policy, constitute the entire agreement between woople and the customer.
17.2 Severability. If any clause is invalid or unenforceable, it is severed and the rest of the terms continue in force.
17.3 No waiver. A failure to enforce a right is not a waiver of that right.
17.4 Changes to terms. woople may update these terms from time to time. The customer will be notified of material changes with reasonable advance notice. Continued use after the effective date constitutes acceptance.
17.5 Assignment. woople may assign its rights and obligations in connection with a merger, acquisition, or asset sale. The customer may not assign without woople's prior written consent.
17.6 Notices. Notices to woople must be sent to hello@woople.ai. Notices to the customer will be sent to the email address on their account.
17.7 Force majeure. Neither party is liable for delay or failure to perform caused by events outside its reasonable control.
The full Acceptable Use Policy is incorporated into these terms by reference. Customers must not use the platform to:
Breach of the Acceptable Use Policy may result in immediate suspension or termination of the customer's account.
These terms currently apply to customers in Australia and Hong Kong. Jurisdiction-specific terms for additional regions will be published as woople expands to those markets.
Hong Kong customers. The Personal Data (Privacy) Ordinance (Cap. 486) (PDPO) applies to the handling of personal data of individuals in Hong Kong. woople processes personal data of Hong Kong customers in accordance with the six data protection principles under the PDPO. See the woople Privacy Policy for further details.
Australian customers. The Privacy Act 1988 (Cth) and the Australian Privacy Principles apply. See the woople Privacy Policy for further details.
Draft for review. This document is a working draft for review and completion by Mooning Agency Pty Ltd and by qualified legal counsel. It is not legal advice. Laws change; confirm the current legal position before publishing. Placeholders shown in highlighted text must be resolved before use.