Pricing · updated July 2026

One brand setup, one monthly plan

woople is priced for brand and agency teams, not per-seat software. You pay once to stand up your Brand Brain properly, then a flat monthly plan covers everything the platform functionality produces from it.

Brand plan

$2,000 brand setup, one time

$1,000 /month

The setup fee covers building out your Brand Brain properly on day one: voice, glossary, audience, products, channels and brand rules, so the platform is producing on-brand work from the first draft rather than a generic default.

$750/month if paid annually

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Pooled, use-it-or-lose-it credits. One monthly allowance shared across every format, not broken down by content type, so usage self-selects: run mostly articles one month, mostly campaigns the next. Every generate step shows its estimated cost before you run it.

What's included

The setup fee and monthly plan cover the platform functionality that's serviceable now: articles, product copy, email/EDM campaigns, and the Innovation Studio image generator, all grounded in your Brand Brain. Other engines (social, ads, competitor analysis) are rolling out through the beta and gated per workspace.

One Brain

Not per-format setup

Voice, audience, products and channel signal live in one place and feed every output format.

Pooled credits

Not itemized by type

A single monthly allowance you spend across whichever formats you actually need this month.

Cost shown upfront

Before you generate

Every generate step shows an estimated credit cost before you run it, so there are no surprises.

Questions people ask

Why a setup fee?

A Brand Brain is only as sharp as what goes into it. The setup fee funds a proper first pass: structuring your voice samples, glossary, audience notes, product data and brand rules so the very first drafts are on-brand, instead of the platform guessing.

What happens to unused credits?

The monthly credit pool doesn't roll over. It's designed to match a steady month of use rather than to bank up, which keeps the plan simple and the price predictable.

What if I go over my credit pool?

Overage is available rather than a hard stop, so a busy month doesn't block your team mid-campaign. Ask your onboarding contact for current overage rates.

Is this per seat?

No. The plan is priced per brand, not per user, so your whole team can work from the same Brand Brain without a seat tax.

Do you offer annual billing?

Yes. Paying annually brings the monthly plan down to $750/month, prepaid for the year.

Is woople available self-serve today?

woople is in private beta with guided onboarding. Join the waitlist below and we'll reach out as invites go out in waves.

Ready to build your Brand Brain?

Join the waitlist and we'll be in touch about setup and onboarding. The get-ready checklist takes ten minutes and makes day one count.

Join the waitlist What is a Brand Brain? →