Gather the things below before you begin. Teams that arrive with this list build a sharper Brain on day one, because everything woople learns starts from what you feed it.
Brain readiness0 of 14 gathered
Nothing gathered yet. The Brain awaits.
Identity · who you are
The core of the Brain. The closer these are to how you actually sound, the less correcting you'll ever do.
Brand guidelinesVoice, tone, dos and don'ts: a PDF, a Notion page, or even bullet points.
Visual identityLogo files, brand colours, fonts. woople's image work grounds itself in these.
5–10 voice samplesPieces you're proud of, in your voice: posts, pages, emails. The single highest-value input.
Glossary and banned wordsWords you always use, words you never would. Spelling locale counts too.
Product or service listNames, descriptions, prices. A spreadsheet is perfect, woople writes from rows.
Audience · who it's for, and where it's going
The Brain writes differently when it knows exactly who's reading and what the work is meant to achieve.
Audience notesWho buys now, who you want next. Personas if you have them, plain notes if you don't.
Goals for the next 12 monthsLaunches, markets, revenue targets, whatever content is supposed to move.
2–3 brands you admireNot to copy: to show the Brain the direction you're evolving toward.
Channel · where you show up
Signal from the places your content actually lives, so recommendations are never arbitrary.
Social accounts, plus 3 posts that workedLinks are enough. The winners teach the Brain what your audience responds to.
Keywords you want to ownYour SEO list and current rankings if you have them. Search Console access is gold.
Competitors you watchWho you're up against in search and social. woople tracks who wins the AI answers too.
Email examplesA welcome email or newsletter you've sent. Klaviyo or Mailchimp exports work.
Memory · what's already worked
The Brain learns fastest from verdicts. Arrive with a few and it skips months of guessing.
Past campaigns that workedAnd a line on why you think they did.
Content that floppedHonest notes. Knowing what to avoid is half the voice.
That's a ready Brain. You're going to like day one.
Your checklist is saved in this browser. Bring all of it when you set up your workspace. Setup takes one sitting.
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